Primark set to open in Italy's fashion capital in April

And now the Dublin-founded bargain clothes chain, Primark, is plaing its first foray in the city.

The retailer will open its first store in Milan’s new Arese shopping centre on April 14th, according to an aouncement on the Primark Italy Facebook page.

The store is among three plaed for Italy.

Starbucks, the global coffee chain which aounced its first foray into Italy in February, will also be located in the same shopping centre.

Primark, known in Ireland as Peeys, has 280 stores in the UK and across other parts of Europe, including France, Spain, Germany, Portugal, Belgium and the Netherlands.

Primark has boomed thanks to its cheap clothes strategy.

But although the price lures millions of people into the store, Italians are still hoping for at least a modicum of 'chic'.

"I'm hoping it's not the cheap stuff," one woman commented on Facebook.